On 31st October 2024, the much-anticipated Kaise Bula Festival was officially announced and launched during a special broadcast at Apna 990 studio. This landmark event marks a significant partnership between Mangere United and Apna Network as co-hosts, with Apna Network also serving as the festival’s exclusive on-air broadcaster. The exclusive partnership was solidified during the on-air SM Breakfast show, in the presence of esteemed guests and officials.
Present at this momentous occasion were Event Chairman Sher Jawan, primary sponsor Ashik Ali (Ricky) of Ashik Homes Limited, and Vish Dewan, President of Mangere United. The agreement, which cements this collaborative effort, was signed by Vish Dewan and Shaiyaz Mohammed, General Manager of Apna Network Ltd. This partnership promises to bring the vibrant spirit of the Kaise Bula Festival to a wider audience, ensuring its success and reach.
The Significance of ‘Kaise-Bula’
The on-air launch shone a spotlight on the profound significance of the words “Kaise” and “Bula,” which hold deep cultural resonance for both indigenous Fijians and Fiji Indians. These words are more than just greetings; they embody the warmth, hospitality, and communal spirit that are integral to Fijian culture. “Bula” is a traditional greeting used by indigenous Fijians, often conveying wishes for good health and happiness. Similarly, “Kaise” is a commonly used greeting among Fiji Indians, signifying a friendly and welcoming interaction.
By incorporating these culturally rich words into the festival’s name, the organizers highlight the festival’s commitment to celebrating the unity and diversity within the Fijian and Pacifica community. The festival aims to bring together people from different backgrounds to share and showcase their culture, traditions, and love for their heritage, creating a space for cultural exchange and mutual respect.
The on-air launch not only announced the festival but also set the stage for what promises to be an unforgettable celebration of Fijian and Pacifica culture. With live shows, cultural performances, and various activities planned, the Kaise Bula Festival will rekindle the vibrant festival atmosphere reminiscent of Fiji, allowing attendees to reconnect with their roots and celebrate their cultural heritage.
Stay tuned for more updates as we prepare for the Kaise Bula Festival 2025, where the spirit of “Kaise” and “Bula” will come alive in Auckland, bringing joy, unity, and cultural pride to all who attend.
The on-air launch shone a spotlight on the profound significance of the words “Kaise” and “Bula,” which hold deep cultural resonance for both indigenous Fijians and Fiji Indians. These words are more than just greetings; they embody the warmth, hospitality, and communal spirit that are integral to Fijian culture. “Bula” is a traditional greeting used by indigenous Fijians, often conveying wishes for good health and happiness. Similarly, “Kaise” is a commonly used greeting among Fiji Indians, signifying a friendly and welcoming interaction.
